zero WaSTE


Did you know that one third of all food produced for human consumption is lost or wasted? In a world where almost one billion people go hungry, this is an excessive amount. These food losses represent a waste of our resources such as land, water, energy and other inputs that went into producing our food.  Many fruits and vegetables are wasted because they don’t fit the ‘perfect quality’ standards, for logistical reasons or because it’s ‘surplus food’ (products which have not quite met manufacturer’s rules). Jacob’s wants to celebrate these misfits by turning these ‘imperfect’ fruits and vegetables into delicious healthy juices and other honest products.


Jacob’s adventure started on a rainy Friday afternoon at the local Albert Cuyp market in Amsterdam. At the end of the day we saw how many fruit and vegetables were wasted. There were crates with tomatoes and cauliflowers with just one brown spot on it ready to be wasted. Food that was thrown away because of their looks or simply due to overproduction. Looking into the food waste issue and seeing the staggering facts inspired this family to contribute to a circular economy by avoiding waste. That’s why we opened our first store; Jacob’s Juice. We’re located in the Pijp-area, ‘Eerste Jacob van Campenstraat’, named after the famous Dutch architect of the Royal Palace at Damsquare, Amsterdam.

Jacob’s believes in a world without waste.


BEETROOT JUICE (beetroot, carrot, ginger)
€ 4,95
KALE JUICE (spinach, kale, pear)
€ 4,95
TOMATO JUICE (tomato, red point pepper, celery)
€ 4,95
AVOCADO SMOOTHIE (avocado, banana, almond-milk)
€ 4,80
€ 3,80
GINGERSHOT (ginger, apple, lime)
€ 3,20
Various Healthy Smoothies (add your own ingredients)
Jacob’s Weck Jars’
SPECIALTY COFFEE (americano, flat white, cappuccino, espresso, latte & milk + alternative: oat milk)


Eerste Jacob van Campenstraat 34
1072 BE Amsterdam
The Netherlands

KvK nr: 70151717
BTW nr: NL858164255B01
IBAN: NL96 RABO 0324 9408 58


  • Monday: 09:00 – 17:00
  • Tuesday: closed
  • Wednesday: 09:00 – 17:00
  • Thursday: 09:00 – 17:00
  • Friday: 09:00 – 17:00
  • Saturday: 09:00 – 17:00
  • Sunday: 09:00 – 17:00